Welcome to Black Unicorn

Every person, product or business has a story to experience.
I create those experiences to forge the bond between your brand and your customer.


I am passionate to help shape and tell your stories, because storytelling is the most powerful way
to bring new ideas into today's world through brand development, creative direction, and marketing.

 
 
 

I'm Brenton, a brand manager and marketing director from Brooklyn. I have been spending my days as the Senior Director for Digital Media Content with a nonprofit organization and as a freelance branding specialist and marketing strategist.

My passions are building communities, leadership development, and creating dynamic, inclusive narratives that express
the essence of your brand.

With clients that range from micro businesses to international corporations, I have produced award winning and published material for businesses in fashion, beauty,
entertainment, sports and defense industries.

 
 

Clients

Portfolio

Services and Specialties

 
 

  • Develop lifecycle marketing and communication strategies
  • Create loyalty programs, business case studies, partnership plans and ROI reports
  • Manage teams of external agencies and creative departments to meet tight deadlines on multiple, complex projects simultaneously
  • Work with client databases to segment audiences and analyze behavior
  • Provide thoughtful, boutique style brand development and graphic design
  • Create and develop relevant social media campaigns and activating content

 
 

About Me

Brenton Chapman

Content Developer, Brand Manager, Marketing Director, Unicorn Enthusiast

585-200-6060


Growing up in art departments of the advertising agencies where my dad worked as an account executive, marketing has always been a part of my life. After pursuing an education in communication, I started my career as a graphic designer in a print shop where I learned the tricks of the trade in a production environment.

Taking on senior level positions, I have art directed photo shoots for international advertising campaigns, designed and built trade exhibit booths for more than 40 industry shows a year, developed enterprise level websites, and created marketing strategies for some the largest brands in the world.

Recently I spent several years at one of the nation’s strongest nonprofit organizations, in the role of Senior Director of Digital Media content, leading their digital marketing, social media, and web development teams.

Interests and Activites
∙ Music production
∙ Dance floor enthusiasm
∙ Community building
∙ Inclusion education
∙ Fitness and body building
∙ Podcasts and video blogs

Additional Skills, Groups and Training
∙ Graduate of the Los Angeles Community Leadership Development Program
∙ Elected Union Delegate AFSCME Local 800
∙ Trained public speaker and engagement coordinator
∙ Volunteer with JQ International LGBTQ center
∙ Volunteer with the Wounded Warrior Project